{"id":12143,"date":"2025-08-13T07:42:40","date_gmt":"2025-08-13T07:42:40","guid":{"rendered":"https:\/\/choice.de\/?p=12143"},"modified":"2025-08-13T07:43:52","modified_gmt":"2025-08-13T07:43:52","slug":"how-can-the-digital-transformation-in-car-dealerships-succeed-5","status":"publish","type":"post","link":"https:\/\/choice.de\/en\/blog-en\/how-can-the-digital-transformation-in-car-dealerships-succeed-5\/","title":{"rendered":"How can the digital transformation in car dealerships succeed?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12143\" class=\"elementor elementor-12143 elementor-12142\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630b88f e-con-full e-flex e-con e-parent\" data-id=\"630b88f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-490552d e-con-full e-flex e-con e-child\" data-id=\"490552d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-52afc7d e-con-full e-flex e-con e-child\" data-id=\"52afc7d\" data-element_type=\"container\" id=\"custom-image-header\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5417560 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5417560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How can the digital transformation in car dealerships succeed?  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8e77c e-flex e-con-boxed e-con e-parent\" data-id=\"5a8e77c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e92d938 e-con-full e-flex e-con e-child\" data-id=\"e92d938\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2f6b0 elementor-widget-tablet_extra__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2e2f6b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>05.06.2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b31e1 elementor-widget-tablet_extra__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"83b31e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW158590905 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158590905 BCX8\">The digital transformation in the automotive trade is in full swing<\/span><span class=\"NormalTextRun SCXW158590905 BCX8\"> &#8211; Alternative drives and technologies, new sales channels and changing customer behavior <\/span><span class=\"NormalTextRun SCXW158590905 BCX8\">require new approaches in established car dealership structures.<\/span><span class=\"NormalTextRun SCXW158590905 BCX8\">  In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future. <\/span><\/span><span class=\"EOP SCXW158590905 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516e581 elementor-widget elementor-widget-heading\" data-id=\"516e581\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why digitalization is important for car dealerships  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9717b37 elementor-widget-tablet_extra__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9717b37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p><p><span data-contrast=\"auto\">At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p><p><span data-contrast=\"auto\">In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership&#8217;s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p><p><span data-contrast=\"auto\">In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience &#8211; both online and offline. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92074ba elementor-widget elementor-widget-heading\" data-id=\"92074ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The advantages of digitalization in the dealership  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f683d15 elementor-widget-tablet_extra__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f683d15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW143077617 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143077617 BCX8\">Digitalization offers car dealerships a wide range of benefits that not only increase efficiency, but also open up new business potential.<\/span><\/span><span class=\"EOP SCXW143077617 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d667863 elementor-widget elementor-widget-heading\" data-id=\"d667863\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reach new customers - locally and nationally  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0851b52 elementor-widget-tablet_extra__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0851b52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW203801173 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203801173 BCX8\">With a professional website that is both mobile-optimized and search engine-friendly and targeted online marketing, you can create a uniform, consistent online presence. This ensures a high recognition value and makes your brand visible both locally and nationally. A strong and recognizable online presence on relevant platforms allows you to reach potential buyers who are not in your dealership&#8217;s immediate catchment area &#8211; increasing your reach and attracting new customers.  <\/span><\/span><span class=\"EOP SCXW203801173 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f990a3 elementor-widget elementor-widget-heading\" data-id=\"4f990a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The biggest challenges  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1fed4 elementor-widget elementor-widget-text-editor\" data-id=\"9a1fed4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Data protection and IT security<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}\"> <\/span><\/li><\/ul><p><span data-contrast=\"auto\">Customer data is a valuable asset &#8211; and at the same time a sensitive topic. Anyone who works digitally must be aware of their responsibility to protect personal data in accordance with the GDPR. This applies in particular to the use of CRM systems, online forms and cloud-based tools. IT security, regular software updates and clear data protection processes are mandatory. It is worth working with professional IT service providers to identify and rectify vulnerabilities at an early stage.    <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":0,\"335559737\":0,\"335559738\":0,\"335559739\":160,\"335559740\":279}\"> <\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Technical complexity of the systems<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}\"> <\/span><\/li><\/ul><p><span data-contrast=\"auto\">The introduction of new digital tools often entails a certain degree of complexity &#8211; especially when systems such as CRM, DMS (Dealer Management System) and communication platforms are to be integrated. Without a clear strategy and well-planned interfaces, processes can become inefficient or data can be lost. A systematic IT architecture and external consulting are often crucial for success here.  <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559685\":0,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">System diversity &amp; training requirements<\/span><\/b><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"201341983\":0,\"335551550\":1,\"335551620\":1,\"335559685\":720,\"335559737\":0,\"335559738\":281,\"335559739\":281,\"335559740\":279,\"335559991\":360}\"> <\/span><\/li><\/ul><p><span data-contrast=\"auto\">Technology alone is not enough &#8211; you also need the people who use it. Many employees have been used to analog processes for years and first need to be introduced to new digital ways of working. Training, clear responsibilities and a sensitive approach to change processes are crucial. Invest in targeted training to fully exploit the potential.   <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559685\":0,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1348978 elementor-widget elementor-widget-spacer\" data-id=\"1348978\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d4a5a elementor-widget elementor-widget-text-editor\" data-id=\"d6d4a5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das k\u00f6nnte Sie noch interessieren:\u00a0<\/p><ul><li><p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/choice.de\/blog\/fahrzeugengpaesse-autohaus-stosszeiten-ueberbruecken\/\">Fahrzeugengp\u00e4sse im Autohaus: So \u00fcberbr\u00fccken Sie Sto\u00dfzeiten sicher und flexibel<\/a><\/p><\/li><li><p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/choice.de\/blog\/marketingtipps-fur-autovermietungen\/\">Marketingtipps f\u00fcr Autovermietungen<\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eafc17d elementor-widget elementor-widget-spacer\" data-id=\"eafc17d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How can the digital transformation in car dealerships succeed? 05.06.2025 The digital transformation in the automotive trade is in full swing &#8211; Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[28,1],"tags":[],"class_list":["post-12143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitalization in the car dealership: success factors &amp; approaches<\/title>\n<meta name=\"description\" content=\"Find out how car dealerships are mastering the digital transformation - with modern lead management strategies and efficient customer retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/choice.de\/en\/blog-en\/how-can-the-digital-transformation-in-car-dealerships-succeed-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can the digital transformation in car dealerships succeed?\" \/>\n<meta property=\"og:description\" content=\"Find out how car dealerships are mastering the digital transformation - 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