How can the digital transformation in car dealerships succeed?

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Klare Strategie als Basis

Bevor Sie starten, sollten Sie genau wissen, welche Ziele Sie mit der Autovermietung verfolgen: Geht es um zusätzliche Umsätze, eine bessere Fahrzeugauslastung oder die Gewinnung neuer Kundengruppen? Eine klar definierte Strategie sorgt dafür, dass alle weiteren Entscheidungen – von der Flottenplanung bis zum Marketing – aufeinander abgestimmt sind. 

Zielgruppen und Marktnachfrage richtig verstehen und analysieren

Nicht jede Region und nicht jeder Kundenstamm bieten dieselben Chancen. Analysieren Sie lokale Miettrends und prüfen Sie, welche Kundengruppen besonders interessant sind. Geschäftskunden suchen oft nach langfristigen Rahmenverträgen und bestimmten Fahrzeugklassen, während Privatkunden eher auf kurzfristige Mobilität und attraktive Preise achten. Mit einer genauen Markt- und Zielgruppenanalyse können Sie Ihr Angebot optimal auf die Nachfrage abstimmen. 

Die richtige Fahrzeugflotte für Ihre Autovermietung zusammenstellen

Die Flotte ist das Herzstück jeder Autovermietung. Sie sollte einerseits die Nachfrage abdecken, andererseits aber wirtschaftlich bleiben. Eine ausgewogene Mischung aus verschiedenen Fahrzeugklassen – vom Kleinwagen bis zum Transporter – erhöht Ihre Attraktivität und Flexibilität. Gleichzeitig sichern Sie sich so Wettbewerbsvorteile gegenüber dem Wettbewerb. 

Mit einer durchdachten Preisstrategie punkten

Ein starres Preismodell wird den Anforderungen im Vermietungsgeschäft selten gerecht. Setzen Sie stattdessen auf eine dynamische Preisgestaltung, die saisonale Schwankungen, Auslastung und verschiedene Zielgruppen berücksichtigt. Aktionen für Stammkunden oder kurzfristige Rabatte können Nachfrage schaffen und helfen, Leerstände zu vermeiden. 

Digitale Buchungssysteme nutzen

Kunden erwarten heutzutage einfache Prozesse. Digitale Lösungen wie Online-Reservierung, elektronische Vertragsabwicklung und eine kontaktlose Fahrzeugübergabe sorgen nicht nur für reibungslose Abläufe, sondern steigern auch die Kundenzufriedenheit und reduzieren den Verwaltungsaufwand. 

Professionelles und flexibles Flottenmanagement aufbauen

Ein funktionierendes Flottenmanagement ist entscheidend für den Erfolg. Neben regelmäßiger Wartung und Sauberkeit der Fahrzeuge geht es vor allem um Flexibilität: Passen Sie Ihre Flotte an saisonale Schwankungen oder veränderte Kundennachfragen an und entwickeln Sie Ihr Angebot kontinuierlich weiter. So bleiben Sie wettbewerbsfähig und vermeiden unnötige Kosten.

Marketing gezielt für Ihre Autovermietung einsetzen

Eine Autovermietung wird nur dann erfolgreich, wenn sie sichtbar ist. Nutzen Sie Ihre Website, Newsletter und Social-Media-Kanäle, um Ihre Angebote zu präsentieren. Zeigen Sie Ihre Fahrzeugvielfalt, kommunizieren Sie Aktionen und binden Sie Bestandskunden gezielt an Ihr Autohaus. 

Vertrieb einbinden: Synergien zwischen Autohaus und Autovermietung nutzen

Ihr Verkaufsteam kann ein starker Multiplikator sein: Wird die Autovermietung aktiv im Kundengespräch angeboten, entstehen zusätzliche Kontaktpunkte und eine höhere Buchungsquote. Viele Kunden wissen oft gar nicht, dass eine flexible Mietlösung im Autohaus verfügbar ist. Spricht das Team die Vermietung gezielt an, sehen Kunden sofort den praktischen Mehrwert.  

Schulungen sorgen dafür, dass Ihr Team die Vorteile überzeugend kommunizieren kann und Gelegenheiten erkennt, bei denen sich eine Vermietung besonders anbietet. Zudem kann die Autovermietung auch den Fahrzeugverkauf unterstützen: Kunden haben die Möglichkeit, Modelle nicht nur kurz Probe zu fahren, sondern sie über mehrere Tage im Alltag zu testen – eine Erfahrung, die die Kaufentscheidung positiv beeinflussen kann. 

Rechtliche Rahmenbedingungen beachten

Ein professioneller Betrieb braucht rechtliche Sicherheit. Klären Sie deshalb alle Fragen zu Versicherungen, Haftung und Vertragsgestaltung, bevor Sie starten.  

So vermeiden Sie Risiken und sorgen für reibungslose Abläufe – sowohl für Ihr Autohaus als auch für Ihre Kunden. 

Starke Partnerschaften nutzen

Ein erfahrener Partner kann den Einstieg erheblich erleichtern. Mit Mobility Partnership unterstützen wir Autohäuser dabei, ihre Flotten effizient aufzustellen und eine erfolgreiche Vermietung zu etablieren.

Jetzt entdecken

Fazit

Eine Autovermietung in einem Autohaus ist mehr als nur ein Zusatzgeschäft: Sie eröffnet neue Umsatzpotenziale, stärkt die Kundenbindung und steigert die Wettbewerbsfähigkeit. Mit einer klaren Strategie und einem starken Partner können Autohäuser die Vermietung professionell etablieren und langfristig erfolgreich betreiben. 

Das könnte Sie noch interessieren: 

How can the digital transformation in car dealerships succeed?

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.

At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves.

In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership’s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.

In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience – both online and offline.

How can the digital transformation in car dealerships succeed?

Daten als Erfolgfaktor in der Automobilbranche

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Why digitalization is important for car dealerships

Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.

At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves.

In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership’s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.

In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience – both online and offline.

The advantages of digitalization in the dealership

Digitalization offers car dealerships a wide range of benefits that not only increase efficiency, but also open up new business potential.

Reach new customers - locally and nationally

With a professional website that is both mobile-optimized and search engine-friendly and targeted online marketing, you can create a uniform, consistent online presence. This ensures a high recognition value and makes your brand visible both locally and nationally. A strong and recognizable online presence on relevant platforms allows you to reach potential buyers who are not in your dealership’s immediate catchment area – increasing your reach and attracting new customers.

The biggest challenges

  • Data protection and IT security

Customer data is a valuable asset – and at the same time a sensitive topic. Anyone who works digitally must be aware of their responsibility to protect personal data in accordance with the GDPR. This applies in particular to the use of CRM systems, online forms and cloud-based tools. IT security, regular software updates and clear data protection processes are mandatory. It is worth working with professional IT service providers to identify and rectify vulnerabilities at an early stage.

  • Technical complexity of the systems

The introduction of new digital tools often entails a certain degree of complexity – especially when systems such as CRM, DMS (Dealer Management System) and communication platforms are to be integrated. Without a clear strategy and well-planned interfaces, processes can become inefficient or data can be lost. A systematic IT architecture and external consulting are often crucial for success here.

  • System diversity & training requirements

Technology alone is not enough – you also need the people who use it. Many employees have been used to analog processes for years and first need to be introduced to new digital ways of working. Training, clear responsibilities and a sensitive approach to change processes are crucial. Invest in targeted training to fully exploit the potential.

Nachfrageprognose: Vorausschauend planen und Lagerbestände optimieren

Besonders für Autovermietungen bieten präzise Nachfrageprognosen einen entscheidenden Wettbewerbsvorteil. Durch die Analyse historischer Vertriebsdaten, Markttrends, Kundenverhaltensmuster sowie externer Faktoren wie Saisonalität oder Wirtschaftsindikatoren können Lagerbestände gezielt geplant werden. 

Das reduziert Überbestände, verhindert Engpässe und minimiert Leerlaufzeiten – bei gleichzeitiger Sicherstellung, dass Kundenanfragen zügig und zuverlässig bedient werden können. Die vorausschauende Steuerung der Bestände sorgt für hohe Verfügbarkeit gefragter Modelle, eine bessere Auslastung und gesteigerte Kundenzufriedenheit. 

Daten intelligent nutzen – Potenziale gezielt entfalten

Ob im Marketing, im Vertrieb oder in der Flottenplanung: Wer datenbasierte Prozesse etabliert, gewinnt nicht nur mehr Transparenz, sondern schafft auch die Grundlage für fundierte Entscheidungen und nachhaltigen Geschäftserfolg. 

Mit der richtigen Analyse bedienen Sie Kundenbedürfnisse gezielter, gestalten Prozesse effizienter und schöpfen Potenziale im Verkaufsprozess besser aus. Daten sind damit nicht nur Mittel zum Zweck – sondern ein echter Erfolgsfaktor im modernen Fahrzeugvertrieb. 

Das könnte Sie noch interessieren: 

How can the digital transformation in car dealerships succeed?

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Why digitalization is important for car dealerships

Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.

At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves.

In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership’s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.

In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience – both online and offline.

The advantages of digitalization in the dealership

Digitalization offers car dealerships a wide range of benefits that not only increase efficiency, but also open up new business potential.

Reach new customers - locally and nationally

With a professional website that is both mobile-optimized and search engine-friendly and targeted online marketing, you can create a uniform, consistent online presence. This ensures a high recognition value and makes your brand visible both locally and nationally. A strong and recognizable online presence on relevant platforms allows you to reach potential buyers who are not in your dealership’s immediate catchment area – increasing your reach and attracting new customers.

The biggest challenges

  • Data protection and IT security

Customer data is a valuable asset – and at the same time a sensitive topic. Anyone who works digitally must be aware of their responsibility to protect personal data in accordance with the GDPR. This applies in particular to the use of CRM systems, online forms and cloud-based tools. IT security, regular software updates and clear data protection processes are mandatory. It is worth working with professional IT service providers to identify and rectify vulnerabilities at an early stage.

  • Technical complexity of the systems

The introduction of new digital tools often entails a certain degree of complexity – especially when systems such as CRM, DMS (Dealer Management System) and communication platforms are to be integrated. Without a clear strategy and well-planned interfaces, processes can become inefficient or data can be lost. A systematic IT architecture and external consulting are often crucial for success here.

  • System diversity & training requirements

Technology alone is not enough – you also need the people who use it. Many employees have been used to analog processes for years and first need to be introduced to new digital ways of working. Training, clear responsibilities and a sensitive approach to change processes are crucial. Invest in targeted training to fully exploit the potential.

Das könnte Sie noch interessieren: 

How can the digital transformation in car dealerships succeed?

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Why digitalization is important for car dealerships

Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.

At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves.

In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership’s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.

In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience – both online and offline.

The advantages of digitalization in the dealership

Digitalization offers car dealerships a wide range of benefits that not only increase efficiency, but also open up new business potential.

Reach new customers - locally and nationally

With a professional website that is both mobile-optimized and search engine-friendly and targeted online marketing, you can create a uniform, consistent online presence. This ensures a high recognition value and makes your brand visible both locally and nationally. A strong and recognizable online presence on relevant platforms allows you to reach potential buyers who are not in your dealership’s immediate catchment area – increasing your reach and attracting new customers.

Strengthen customer loyalty across multiple channels

Digitalization enables you to address your customers across different channels. Email marketing, Social Media and other digital touchpoints ensure continuous communication – even after the vehicle has been sold. Service reminders, offers and relevant information reach the customer at the right time and strengthen long-term loyalty.

Making processes more efficient

By using modern tools and technologies, you can automate recurring tasks such as confirming appointments, sending offers or service emails. CRM systems, chatbots and marketing automation tools take the pressure off your employees and increase service quality at the same time. The automation of processes not only ensures efficiency, but also a consistent and high-quality customer experience.

Expanding sales potential

E-commerce functionalities offer you new possibilities: Vehicles can be pre-reserved online or purchased directly. Financing inquiries and trade-ins can also be prepared digitally, making the purchasing process more convenient for the customer and at the same time creating new sales opportunities for your dealership. This expansion of your offering ensures greater flexibility and increases competitiveness.

Using data sensibly

Digital transformation enables data-based management of your company. By analyzing customer data in real time, you can make informed decisions: Which vehicles are most in demand? Which marketing channels deliver the best results? This information helps you to optimize your offers in a targeted manner and to set up your dealership to be resilient and future-proof in the long term.

However, despite the many benefits of digitalization, there are also a number of challenges that need to be overcome in order to exploit its full potential.

The biggest challenges

  • Data protection and IT security

Customer data is a valuable asset – and at the same time a sensitive topic. Anyone who works digitally must be aware of their responsibility to protect personal data in accordance with the GDPR. This applies in particular to the use of CRM systems, online forms and cloud-based tools. IT security, regular software updates and clear data protection processes are mandatory. It is worth working with professional IT service providers to identify and rectify vulnerabilities at an early stage.

  • Technical complexity of the systems

The introduction of new digital tools often entails a certain degree of complexity – especially when systems such as CRM, DMS (Dealer Management System) and communication platforms are to be integrated. Without a clear strategy and well-planned interfaces, processes can become inefficient or data can be lost. A systematic IT architecture and external consulting are often crucial for success here.

  • System diversity & training requirements

Technology alone is not enough – you also need the people who use it. Many employees have been used to analog processes for years and first need to be introduced to new digital ways of working. Training, clear responsibilities and a sensitive approach to change processes are crucial. Invest in targeted training to fully exploit the potential.

Car dealerships increase their competitiveness with these measures

The digital transformation offers numerous opportunities, but also challenges. This makes it all the more important to take the right steps and make targeted use of digitalization to make your dealership fit for the future.

  • Targeted use of lead management

Buying behavior has changed dramatically in recent years – potential buyers now spend more time online gathering information before making a purchase decision. It is therefore becoming increasingly important not to lose any leads and to maintain contact with interested parties in a targeted manner. A modern CRM system helps you to consistently record, assign and automatically manage customer contacts. Not only can you ensure that every lead is systematically followed up, but you can also target the decisive points in the purchasing process, for example by using automated reminders for test drives, inspections or special promotions.

As customers engage more intensively with their purchase, you can strengthen customer loyalty through personalized communication and regular communication and actively accompany the sales process – from the first digital contact to the conclusion of the purchase.

  • Expanding digital presence

Your website is your digital business card – mobile-optimized, search engine-friendly and with a clear structure. Integrate functions such as contact forms, a chatbot, vehicle configurators and digital inquiry options. In addition, targeted online marketing with campaigns, such as on social networks or through search engine optimization, increases your visibility.

Digital price tags also offer a modern way of displaying price and vehicle information directly on the vehicle in real time – synchronized with your online database. This ensures that your pricing is always up-to-date and consistent with your online offers. At the same time, you create a transparent and professional shopping experience for your customers – digitally and on site.

  • Using after-sales as a sales driver

The future lies not only in vehicle sales, but also in recurring revenue – e.g. through maintenance, accessories or digital services. Digital solutions for car dealerships also offer new opportunities in the after-sales area, for example through automated maintenance and service reminders that strengthen customer loyalty.

Conclusion: Act now - digital advantage is no coincidence

Digitalization in the automotive trade is an investment in the future viability of your company. Investing in digital processes, systems and communication today creates the basis for stable customer relationships, efficient processes and sustainable growth.

With a clear digital strategy, the right tools and a well-trained team, your dealership can master the challenges of tomorrow today – and successfully assert itself in the market.

How can the digital transformation in car dealerships succeed?

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Why digitalization is important for car dealerships

Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.

At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves.

In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership’s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.

In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience – both online and offline.

The advantages of digitalization in the dealership

Digitalization offers car dealerships a wide range of benefits that not only increase efficiency, but also open up new business potential.

Reach new customers - locally and nationally

With a professional website that is both mobile-optimized and search engine-friendly and targeted online marketing, you can create a uniform, consistent online presence. This ensures a high recognition value and makes your brand visible both locally and nationally. A strong and recognizable online presence on relevant platforms allows you to reach potential buyers who are not in your dealership’s immediate catchment area – increasing your reach and attracting new customers.

Strengthen customer loyalty across multiple channels

Digitalization enables you to address your customers across different channels. Email marketing, Social Media and other digital touchpoints ensure continuous communication – even after the vehicle has been sold. Service reminders, offers and relevant information reach the customer at the right time and strengthen long-term loyalty.

Making processes more efficient

By using modern tools and technologies, you can automate recurring tasks such as confirming appointments, sending offers or service emails. CRM systems, chatbots and marketing automation tools take the pressure off your employees and increase service quality at the same time. The automation of processes not only ensures efficiency, but also a consistent and high-quality customer experience.

Expanding sales potential

E-commerce functionalities offer you new possibilities: Vehicles can be pre-reserved online or purchased directly. Financing inquiries and trade-ins can also be prepared digitally, making the purchasing process more convenient for the customer and at the same time creating new sales opportunities for your dealership. This expansion of your offering ensures greater flexibility and increases competitiveness.

Using data sensibly

Digital transformation enables data-based management of your company. By analyzing customer data in real time, you can make informed decisions: Which vehicles are most in demand? Which marketing channels deliver the best results? This information helps you to optimize your offers in a targeted manner and to set up your dealership to be resilient and future-proof in the long term.

However, despite the many benefits of digitalization, there are also a number of challenges that need to be overcome in order to exploit its full potential.

The biggest challenges

  • Data protection and IT security

Customer data is a valuable asset – and at the same time a sensitive topic. Anyone who works digitally must be aware of their responsibility to protect personal data in accordance with the GDPR. This applies in particular to the use of CRM systems, online forms and cloud-based tools. IT security, regular software updates and clear data protection processes are mandatory. It is worth working with professional IT service providers to identify and rectify vulnerabilities at an early stage.

  • Technical complexity of the systems

The introduction of new digital tools often entails a certain degree of complexity – especially when systems such as CRM, DMS (Dealer Management System) and communication platforms are to be integrated. Without a clear strategy and well-planned interfaces, processes can become inefficient or data can be lost. A systematic IT architecture and external consulting are often crucial for success here.

  • System diversity & training requirements

Technology alone is not enough – you also need the people who use it. Many employees have been used to analog processes for years and first need to be introduced to new digital ways of working. Training, clear responsibilities and a sensitive approach to change processes are crucial. Invest in targeted training to fully exploit the potential.

Car dealerships increase their competitiveness with these measures

The digital transformation offers numerous opportunities, but also challenges. This makes it all the more important to take the right steps and make targeted use of digitalization to make your dealership fit for the future.

  • Targeted use of lead management

Buying behavior has changed dramatically in recent years – potential buyers now spend more time online gathering information before making a purchase decision. It is therefore becoming increasingly important not to lose any leads and to maintain contact with interested parties in a targeted manner. A modern CRM system helps you to consistently record, assign and automatically manage customer contacts. Not only can you ensure that every lead is systematically followed up, but you can also target the decisive points in the purchasing process, for example by using automated reminders for test drives, inspections or special promotions.

As customers engage more intensively with their purchase, you can strengthen customer loyalty through personalized communication and regular communication and actively accompany the sales process – from the first digital contact to the conclusion of the purchase.

  • Expanding digital presence

Your website is your digital business card – mobile-optimized, search engine-friendly and with a clear structure. Integrate functions such as contact forms, a chatbot, vehicle configurators and digital inquiry options. In addition, targeted online marketing with campaigns, such as on social networks or through search engine optimization, increases your visibility.

Digital price tags also offer a modern way of displaying price and vehicle information directly on the vehicle in real time – synchronized with your online database. This ensures that your pricing is always up-to-date and consistent with your online offers. At the same time, you create a transparent and professional shopping experience for your customers – digitally and on site.

  • Using after-sales as a sales driver

The future lies not only in vehicle sales, but also in recurring revenue – e.g. through maintenance, accessories or digital services. Digital solutions for car dealerships also offer new opportunities in the after-sales area, for example through automated maintenance and service reminders that strengthen customer loyalty.

Conclusion: Act now - digital advantage is no coincidence

Digitalization in the automotive trade is an investment in the future viability of your company. Investing in digital processes, systems and communication today creates the basis for stable customer relationships, efficient processes and sustainable growth.

With a clear digital strategy, the right tools and a well-trained team, your dealership can master the challenges of tomorrow today – and successfully assert itself in the market.

How can the digital transformation in car dealerships succeed?

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Why digitalization is important for car dealerships

Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.

At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves.

In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership’s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.

In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience – both online and offline.

The advantages of digitalization in the dealership

Digitalization offers car dealerships a wide range of benefits that not only increase efficiency, but also open up new business potential.

Reach new customers - locally and nationally

With a professional website that is both mobile-optimized and search engine-friendly and targeted online marketing, you can create a uniform, consistent online presence. This ensures a high recognition value and makes your brand visible both locally and nationally. A strong and recognizable online presence on relevant platforms allows you to reach potential buyers who are not in your dealership’s immediate catchment area – increasing your reach and attracting new customers.

Strengthen customer loyalty across multiple channels

Digitalization enables you to address your customers across different channels. Email marketing, Social Media and other digital touchpoints ensure continuous communication – even after the vehicle has been sold. Service reminders, offers and relevant information reach the customer at the right time and strengthen long-term loyalty.

Making processes more efficient

By using modern tools and technologies, you can automate recurring tasks such as confirming appointments, sending offers or service emails. CRM systems, chatbots and marketing automation tools take the pressure off your employees and increase service quality at the same time. The automation of processes not only ensures efficiency, but also a consistent and high-quality customer experience.

Expanding sales potential

E-commerce functionalities offer you new possibilities: Vehicles can be pre-reserved online or purchased directly. Financing inquiries and trade-ins can also be prepared digitally, making the purchasing process more convenient for the customer and at the same time creating new sales opportunities for your dealership. This expansion of your offering ensures greater flexibility and increases competitiveness.

Using data sensibly

Digital transformation enables data-based management of your company. By analyzing customer data in real time, you can make informed decisions: Which vehicles are most in demand? Which marketing channels deliver the best results? This information helps you to optimize your offers in a targeted manner and to set up your dealership to be resilient and future-proof in the long term.

However, despite the many benefits of digitalization, there are also a number of challenges that need to be overcome in order to exploit its full potential.

The biggest challenges

  • Data protection and IT security

Customer data is a valuable asset – and at the same time a sensitive topic. Anyone who works digitally must be aware of their responsibility to protect personal data in accordance with the GDPR. This applies in particular to the use of CRM systems, online forms and cloud-based tools. IT security, regular software updates and clear data protection processes are mandatory. It is worth working with professional IT service providers to identify and rectify vulnerabilities at an early stage.

  • Technical complexity of the systems

The introduction of new digital tools often entails a certain degree of complexity – especially when systems such as CRM, DMS (Dealer Management System) and communication platforms are to be integrated. Without a clear strategy and well-planned interfaces, processes can become inefficient or data can be lost. A systematic IT architecture and external consulting are often crucial for success here.

  • System diversity & training requirements

Technology alone is not enough – you also need the people who use it. Many employees have been used to analog processes for years and first need to be introduced to new digital ways of working. Training, clear responsibilities and a sensitive approach to change processes are crucial. Invest in targeted training to fully exploit the potential.

Car dealerships increase their competitiveness with these measures

The digital transformation offers numerous opportunities, but also challenges. This makes it all the more important to take the right steps and make targeted use of digitalization to make your dealership fit for the future.

  • Targeted use of lead management

Buying behavior has changed dramatically in recent years – potential buyers now spend more time online gathering information before making a purchase decision. It is therefore becoming increasingly important not to lose any leads and to maintain contact with interested parties in a targeted manner. A modern CRM system helps you to consistently record, assign and automatically manage customer contacts. Not only can you ensure that every lead is systematically followed up, but you can also target the decisive points in the purchasing process, for example by using automated reminders for test drives, inspections or special promotions.

As customers engage more intensively with their purchase, you can strengthen customer loyalty through personalized communication and regular communication and actively accompany the sales process – from the first digital contact to the conclusion of the purchase.

  • Expanding digital presence

Your website is your digital business card – mobile-optimized, search engine-friendly and with a clear structure. Integrate functions such as contact forms, a chatbot, vehicle configurators and digital inquiry options. In addition, targeted online marketing with campaigns, such as on social networks or through search engine optimization, increases your visibility.

Digital price tags also offer a modern way of displaying price and vehicle information directly on the vehicle in real time – synchronized with your online database. This ensures that your pricing is always up-to-date and consistent with your online offers. At the same time, you create a transparent and professional shopping experience for your customers – digitally and on site.

  • Using after-sales as a sales driver

The future lies not only in vehicle sales, but also in recurring revenue – e.g. through maintenance, accessories or digital services. Digital solutions for car dealerships also offer new opportunities in the after-sales area, for example through automated maintenance and service reminders that strengthen customer loyalty.

Conclusion: Act now - digital advantage is no coincidence

Digitalization in the automotive trade is an investment in the future viability of your company. Investing in digital processes, systems and communication today creates the basis for stable customer relationships, efficient processes and sustainable growth.

With a clear digital strategy, the right tools and a well-trained team, your dealership can master the challenges of tomorrow today – and successfully assert itself in the market.

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E-mobility in companies: Opportunities, risks and integration

E-mobility in companies: Opportunities, risks and integration

20.05.2025

In today’s world, where sustainability and technological innovation are becoming increasingly important, e-mobility is becoming a key issue for companies. The integration of electric vehicles into company fleets offers numerous advantages, but also poses some challenges. In this article, we look at the opportunities, risks and integration of e-mobility in companies.

Advantages of e-mobility for companies

  1. Cost savings:

Electric vehicles offer companies an economically attractive alternative to conventional vehicles. Their operating costs are generally lower, as electricity is often cheaper than gasoline or diesel. In addition, less maintenance work is required, such as regular oil changes, which further reduces running costs.

  1. Tax concessions:

Numerous countries grant tax incentives for companies that invest in e-mobility. These concessions can significantly reduce the initial investment costs and increase the economic attractiveness of e-mobility.

  • 0.25 percent rule: For electric vehicles with a gross list price of up to €70,000, the non-cash benefit for private use is taxed at just 0.25 percent of the gross list price. This offers a significant tax advantage compared to conventional combustion vehicles, which are taxed at 1 percent of the gross list price.
  • 0.5 percent rule: Electric vehicles with a gross list price of over €70,000 and certain plug-in hybrid vehicles that meet certain requirements are taxed at 0.5 percent of the gross list price. This regulation also offers a financial advantage over conventional vehicles and is currently valid until the end of 2030.

These tax advantages make the integration of electric vehicles into company fleets particularly attractive and support the transition to more sustainable mobility.

  1. Environmental friendliness and image:

Electric vehicles are emission-free in operation, which significantly improves a company’s ecological footprint. Companies that switch to e-mobility position themselves as environmentally conscious and future-oriented pioneers. This not only strengthens their contribution to environmental protection, but also positively enhances their brand image by presenting themselves as responsible players in a sustainable economy.

  1. Flexibility and adaptability:

The combination of car subscriptions and e-vehicles offers companies the flexibility to modernize their fleet quickly and without long-term commitments. With a car subscription, companies can test e-vehicles and quickly switch to new models if necessary, which is particularly beneficial with the rapidly developing technology. A term of six to twelve months allows companies to test the latest technology and adapt to changes in the market environment.

  1. Employee satisfaction:

Companies that provide their employees with electric vehicles offer an attractive additional benefit that increases employee satisfaction and strengthens their loyalty to the company.

Risks of e-mobility in companies

The integration of electric vehicles into company fleets offers many advantages, but there are also some challenges that companies should consider. One of the biggest hurdles is the high initial investment. Purchasing electric vehicles and setting up the necessary charging infrastructure can involve considerable costs. Companies must therefore plan carefully and, if necessary, take advantage of government subsidies to manage these investments.

Building a sufficient charging infrastructure can be complex and costly, especially in densely populated or remote areas. Companies should ensure that there are enough charging stations to meet the needs of their fleets. Another challenge is the so-called range anxiety. The limited range of electric vehicles compared to conventional vehicles can be an obstacle, especially for companies with high mobility needs. However, the high performance and low running costs of EVs offset many of these perceived disadvantages by providing an efficient and powerful mobility solution.

Another issue is the reluctance to lease e-vehicles. Some companies may be hesitant due to concerns about residual values and rapidly developing battery technologies. However, especially at a time of rapid technological advances, shorter lease terms of six to twelve months can be a sensible solution. This flexibility allows companies to test the latest technology and adapt quickly to changes in the market environment.

Despite these challenges, e-mobility offers companies the opportunity to position themselves as future-oriented and environmentally conscious players. The high performance and efficiency of electric vehicles make them an attractive option for modern company fleets.

Integration of e-mobility in companies

In order to successfully integrate e-mobility into companies, companies should first analyze their specific mobility needs to identify the most suitable e-vehicles and charging infrastructure. Gradual integration can help to minimize risks and facilitate the transition.

Working with e-mobility solution providers can further simplify the integration process and provide access to valuable expertise and resources. Companies can also offer EVs as part of a car subscription, giving customers the flexibility to test the technology and adapt to the rapidly changing technology landscape. A term of 6 to 12 months is particularly useful as it allows customers to try out the latest technological developments without making long-term commitments.

Our platform provides a centralized, web-based system that efficiently manages both rental and subscription models. By using mobility-OS, companies can make their vehicles bookable and visible while simplifying their IT systems, optimizing vehicle utilization and strengthening their online presence. Find out more about the benefits of mobility-OS here.

Conclusion

The integration of e-mobility in companies offers numerous opportunities, but also brings challenges. Careful planning and strategic implementation are crucial to fully exploit the benefits and minimize the risks. Companies that successfully integrate e-mobility can not only reduce their costs and strengthen their brand image, but also benefit from tax advantages and technological advances.

Setting up a car rental company: Legal requirements and everything you need to know

Setting up a car rental company: Legal requirements and everything you need to know

12.05.2025

The decision to start a car rental business is the first step into a potentially profitable business area. Car rental companies offer flexibility and mobility for customers who need a vehicle at short notice, making them an attractive option for many people. In 2023, car rental companies in Germany generated sales of over 18 billion euros, according to Statista. The impressive level of turnover shows the economic potential of the industry – which is also reflected in the large number of car rental companies in Germany.

But before you get started, it’s important to understand the legal and business aspects. In this article, you will find out what requirements and steps are necessary to successfully enter the world of car rental.

First steps - founding a company

Before you can launch your car rental business, you need to familiarize yourself with the legal and tax framework in addition to the financial aspects. We recommend that you seek qualified advice from lawyers and tax consultants specializing in business start-ups.

Choice of legal form

A crucial first step is deciding on the legal form in which you want to operate your company. The choice of the right legal form has long-term effects on the start-up costs, (personal) liability, taxes and the administrative work involved in running the company. Whether the business is to be run by a sole proprietorship, a partnership (GbR, OHG; KG) or a corporation (GmbH, UG, AG) will depend above all on the financial resources and tax issues, so this decision should be made after consulting a qualified tax advisor. For the formation of some companies (e.g. GmbH or a UG), the law provides for mandatory notarization, others “only” have to be registered in the commercial register of the local court responsible for you. In any case, this incurs additional costs for the notarial work, including the costs for registration with the commercial register.

Notification obligations of all kinds

Once you have chosen the right legal form for you and founded a company, you must notify the competent authority (usually the city or municipality in whose district the activity is to be carried out) of the commencement of commercial activity. The authority in turn informs a number of other institutions about the commencement of the activity, including the relevant Chamber of Industry and Commerce (IHK) and the tax office. Despite this information, however, you must also notify the tax office of the commencement of business activities yourself.

If you wish to employ staff, you must contact the relevant Berufsgenossenschaft Verkehr (Employer’s Liability Insurance Association for Transport) as the statutory accident insurance institution within one week. As a solo self-employed person, you should consider the possibility of voluntary membership of the BG.

Protecting your brand

Recognition is crucial in the highly competitive car rental industry. A trademark registration protects you from imitators and strengthens your position on the market. If you operate internationally, an EU-wide trademark registration may make sense. You should also seek qualified advice on this from a law firm specializing in trademark law or a patent law firm.

Voluntary memberships

Involvement in industry associations such as the Bundesverband der
Autovermieter Deutschlands e. V. (BAV) or the Verband Deutscher Autovermieter e. V. (VDAEV) can offer advantages in terms of exchange, further training or political representation of interests – but is voluntary.

Insurance obligations for car rental companies

The right insurance cover is essential – for you, your vehicles and your customers.

Important insurances at a glance:

  • Motor vehicle liability and comprehensive insurance for your rental vehicles
  • Public liability insurance to protect yourself against third-party claims for damages
  • Building insurance for your business premises and furnishings
  • Legal expenses insurance to cover financial risks arising from legal disputes.

Our tip for you: Always consult an independent insurance broker with experience in the motor vehicle sector. This will ensure that you are optimally insured in line with your needs.

Financing options

Financing your car rental can be a challenge, but there are numerous options you can consider.

Traditional bank loans offer fixed interest rates and repayment schedules, while leasing can reduce initial costs and offer flexibility in fleet management. Investors or venture capitalists may be willing to invest in your business in exchange for an equity stake. There is also government funding and grants available specifically for small and medium sized businesses. Crowdfunding platforms make it possible to raise funds from a wide range of supporters. Finally, you can also use your own capital or that of partners to finance the company. It is crucial to carefully consider the pros and cons of each option and choose the one that best suits your business model and financial goals.

In order to operate cost-efficiently, it is worth looking at providers such as Choice, which offer car rental companies attractive purchasing conditions – especially when purchasing vehicles.
About our Mobility Partnership you not only secure the best conditions, but also flexible solutions for fleet expansion: this allows you to efficiently cover peak demand and renew or expand your vehicle fleet in a targeted manner.

Vehicle fleet and fleet management

The selection and management of your vehicle fleet is crucial to the success of your car rental business.

With our Mobility Partnership we offer you exactly the right solutions for this: from fleet optimization and temporary vehicle additions to support for fleet growth. This allows you to keep an eye on your costs – and remain agile at the same time.

Business strategy: a must for your car rental company

A professionally prepared business plan is essential for setting up your car rental company. It not only serves as a roadmap for your business, but is also crucial in convincing potential lenders or franchise partners of your business idea. Your business plan should be comprehensive and cover the following key points:

  • Market analysis: Analyze the competition and examine what your competitors are doing. What strategies are they using and how can you differentiate yourself in the market?
  • Location: Carry out a thorough location analysis. Consider whether the market in the desired region may already be saturated or whether there is potential for growth.
  • Marketing: Plan your advertising measures and set a budget. Which advertising media do you want to use to reach your target group effectively?

A well thought-out business plan is the key to successfully launching and running your car rental business in the long term.

The right location for your car rental

Choosing the right location is crucial to the success of your car rental business. Start with a comprehensive location analysis to evaluate the potential of different regions. Consider factors such as population density, the local economy and the presence of competitors. An ideal location should have a high demand for rental vehicles, whether from tourism, business travelers or locals. Also look for proximity to transportation hubs such as airports, train stations or large hotels, as this facilitates access to potential customers. Finally, consider the cost of renting or buying property and the availability of parking. A careful choice of location can lay the foundation for the success of your business.

Marketing for your car rental company

An effective marketing concept is crucial for successfully positioning your car rental company on the market. Start by precisely defining your target group and tailoring your advertising measures accordingly. Use both traditional and digital marketing channels to achieve a broad reach. Online advertising, social media, a clear website and search engine optimization can help to increase your visibility and appeal to potential customers. At the same time, you should consider local advertising measures, such as partnerships with hotels or travel agencies. Customer reviews and recommendations also play an important role in marketing. Encourage satisfied customers to leave positive reviews to gain the trust of new customers. A well-thought-out marketing concept can make all the difference and set your car rental company apart from the competition.

Conclusion

Setting up a car rental company requires not only entrepreneurial thinking, but also sound knowledge of the legal, financial and organizational framework. Those who deal with the decisive factors at an early stage create a stable basis for sustainable success.

Whether financing, setting up a fleet or choosing a location – the more careful the preparation, the stronger the positioning on the market. Take advantage of the potential of this dynamic sector and start your self-employment in the mobility sector with a clear plan.

How can the digital transformation in car dealerships succeed?

How can the digital transformation in car dealerships succeed?

05.06.2025

The digital transformation in the automotive trade is in full swing – Alternative drives and technologies, new sales channels and changing customer behavior require new approaches in established car dealership structures. In this transformation, digitalization is no longer a trend, but a decisive success factor. For car dealerships, this means that now is the right time to position themselves for the future.

Why digitalization is important for car dealerships

Digitalization is of great importance for car dealerships because it is directly linked to current changes in the automotive industry. One key factor is the switch to electromobility. This change not only affects vehicle sales, but is also changing the service business, as many electric vehicles require less maintenance than combustion engines. This has an impact on workshops and the way in which car dealerships interact with their customers.

At the same time, we are observing another trend: more and more vehicle manufacturers are trying to establish direct sales in order to sell vehicles without intermediaries. This development is putting pressure on the traditional sales structures of car dealerships, as they are faced with new competition and have to reposition themselves.

In addition, customer behavior has changed fundamentally: The number of physical visits to the dealership is continuously decreasing. Customers are increasingly researching online before they even visit a dealership. The first point of contact is often the dealership’s website, where they find out about offers, prices and services. This means that car dealerships need to significantly expand and improve their online presence in order to remain visible.

In addition, price pressure due to the ability to directly compare prices and services online means that car dealerships are forced to prove their competitiveness not only in the local dealership, but also in the digital space. Customers expect transparency and a seamless, convenient experience – both online and offline.

The advantages of digitalization in the dealership

Digitalization offers car dealerships a wide range of benefits that not only increase efficiency, but also open up new business potential.

Reach new customers - locally and nationally

With a professional website that is both mobile-optimized and search engine-friendly and targeted online marketing, you can create a uniform, consistent online presence. This ensures a high recognition value and makes your brand visible both locally and nationally. A strong and recognizable online presence on relevant platforms allows you to reach potential buyers who are not in your dealership’s immediate catchment area – increasing your reach and attracting new customers.

Strengthen customer loyalty across multiple channels

Digitalization enables you to address your customers across different channels. Email marketing, Social Media and other digital touchpoints ensure continuous communication – even after the vehicle has been sold. Service reminders, offers and relevant information reach the customer at the right time and strengthen long-term loyalty.

Making processes more efficient

By using modern tools and technologies, you can automate recurring tasks such as confirming appointments, sending offers or service emails. CRM systems, chatbots and marketing automation tools take the pressure off your employees and increase service quality at the same time. The automation of processes not only ensures efficiency, but also a consistent and high-quality customer experience.

Expanding sales potential

E-commerce functionalities offer you new possibilities: Vehicles can be pre-reserved online or purchased directly. Financing inquiries and trade-ins can also be prepared digitally, making the purchasing process more convenient for the customer and at the same time creating new sales opportunities for your dealership. This expansion of your offering ensures greater flexibility and increases competitiveness.

Using data sensibly

Digital transformation enables data-based management of your company. By analyzing customer data in real time, you can make informed decisions: Which vehicles are most in demand? Which marketing channels deliver the best results? This information helps you to optimize your offers in a targeted manner and to set up your dealership to be resilient and future-proof in the long term.

However, despite the many benefits of digitalization, there are also a number of challenges that need to be overcome in order to exploit its full potential.

The biggest challenges

  • Data protection and IT security

Customer data is a valuable asset – and at the same time a sensitive topic. Anyone who works digitally must be aware of their responsibility to protect personal data in accordance with the GDPR. This applies in particular to the use of CRM systems, online forms and cloud-based tools. IT security, regular software updates and clear data protection processes are mandatory. It is worth working with professional IT service providers to identify and rectify vulnerabilities at an early stage.

  • Technical complexity of the systems

The introduction of new digital tools often entails a certain degree of complexity – especially when systems such as CRM, DMS (Dealer Management System) and communication platforms are to be integrated. Without a clear strategy and well-planned interfaces, processes can become inefficient or data can be lost. A systematic IT architecture and external consulting are often crucial for success here.

  • System diversity & training requirements

Technology alone is not enough – you also need the people who use it. Many employees have been used to analog processes for years and first need to be introduced to new digital ways of working. Training, clear responsibilities and a sensitive approach to change processes are crucial. Invest in targeted training to fully exploit the potential.

Car dealerships increase their competitiveness with these measures

The digital transformation offers numerous opportunities, but also challenges. This makes it all the more important to take the right steps and make targeted use of digitalization to make your dealership fit for the future.

  • Targeted use of lead management

Buying behavior has changed dramatically in recent years – potential buyers now spend more time online gathering information before making a purchase decision. It is therefore becoming increasingly important not to lose any leads and to maintain contact with interested parties in a targeted manner. A modern CRM system helps you to consistently record, assign and automatically manage customer contacts. Not only can you ensure that every lead is systematically followed up, but you can also target the decisive points in the purchasing process, for example by using automated reminders for test drives, inspections or special promotions.

As customers engage more intensively with their purchase, you can strengthen customer loyalty through personalized communication and regular communication and actively accompany the sales process – from the first digital contact to the conclusion of the purchase.

  • Expanding digital presence

Your website is your digital business card – mobile-optimized, search engine-friendly and with a clear structure. Integrate functions such as contact forms, a chatbot, vehicle configurators and digital inquiry options. In addition, targeted online marketing with campaigns, such as on social networks or through search engine optimization, increases your visibility.

Digital price tags also offer a modern way of displaying price and vehicle information directly on the vehicle in real time – synchronized with your online database. This ensures that your pricing is always up-to-date and consistent with your online offers. At the same time, you create a transparent and professional shopping experience for your customers – digitally and on site.

  • Using after-sales as a sales driver

The future lies not only in vehicle sales, but also in recurring revenue – e.g. through maintenance, accessories or digital services. Digital solutions for car dealerships also offer new opportunities in the after-sales area, for example through automated maintenance and service reminders that strengthen customer loyalty.

Conclusion: Act now - digital advantage is no coincidence

Digitalization in the automotive trade is an investment in the future viability of your company. Investing in digital processes, systems and communication today creates the basis for stable customer relationships, efficient processes and sustainable growth.

With a clear digital strategy, the right tools and a well-trained team, your dealership can master the challenges of tomorrow today – and successfully assert itself in the market.